Hoban Construction Hoban Summit, Product Differentiation Enhancing Quality of Life

Hoban Construction Receives Praise for Nature-Friendly Landscaping in Hoban Summit Apartment Complex

[Apartment of Hoban Group's construction division attracting attention for excellent landscaping. Image courtesy of Hoban Construction]

According to the recently released '2020 Quality of Life Report' by Statistics Korea, satisfaction with the 'green environment' ranked first at 58.7%. This figure represents an increase of 8.5 percentage points compared to 2018. Following the green environment, satisfaction levels were high for △air quality at 38.2%, △rivers (water quality) at 37.7%, and △soil at 36.7%. This is interpreted as the influence of the green environment in daily life growing stronger due to factors such as COVID-19 and fine dust.

An industry insider stated, "As the prolonged COVID-19 pandemic and fine dust issues have increased demand for eco-friendly environments, there is a growing trend toward actively designing nature-friendly complexes," adding, "In addition to location factors such as transportation and school districts, landscaping, air purification, and community facilities have become important elements in housing choices."

Accordingly, construction companies are actively introducing green spaces and nature-friendly landscaping specializations and designs within apartment complexes. In particular, Hoban Construction's Hoban Summit apartments are known to receive very positive customer responses in the landscaping sector. This is because Hoban Construction has long pursued the concept of 'planting apartments in a park,' going beyond simple external auxiliary facilities.

Hoban Construction mainly collaborates with landscaping teams from companies with outstanding performance, providing natural and practical resting spaces such as water features, walking trails, and gardens. In the center of the complex, an 'open space (shared space)' based on the concept of a 'courtyard' is created, allowing residents to experience nature through ground fountains, ecological ponds, and wooded forests. The water features in Hoban Summit focus on practical waterscape presentations. The water spaces are divided into ground fountains with multi-purpose functions considering seasonality and scenery, and ecological ponds that combine experiential and educational functions, all based on experience and practicality.

The landscaping of Hoban Summit is characterized by the use of large trees. Hoban Construction plants large trees in the central space and deciduous and evergreen trees around the complex's perimeter to create a warm atmosphere. Trees marking the boundaries of the complex space are placed along the main entrance road to pursue a premium feel.

[Playground within the complex reminiscent of an amusement park. Image courtesy of Hoban Construction]

Hoban Construction also proposed a playground park-type space that integrates playgrounds and lawn plazas into one. They created an emotional park that can stimulate feelings and a healing walking trail to enjoy relaxation, matching the concept of the complex.

Additionally, Hoban Construction is accelerating the development of next-generation ventilation systems by collaborating with technology-equipped startups. Hoban Construction’s affiliate, Plan H Ventures, signed a business agreement in August with AIO Korea, a company specializing in indoor air management solutions, to jointly develop next-generation ventilation systems. AIO Korea is a specialized company capable of equipping general ventilation devices with MOF materials and components that provide dehumidification and sterilization functions, possessing the technology to apply multifunctional next-generation ventilation systems to residential and commercial equipment.

AIO Korea’s ventilation system is known to improve dehumidification performance by 50% compared to existing systems and reduce power consumption by more than 40%. This technology has been applied to 15 community facilities at Hoban Construction sites, and dehumidifying ventilation fans for dressing rooms using dehumidifying materials and individual ventilation equipment for each household are also in the final stages of development.

A Hoban Construction representative said, “We often receive compliments from residents that the landscaping in Hoban Summit apartments is excellent,” adding, “We are continuously striving to develop products that can enhance not only landscaping but also the ‘quality of life’ of our customers.”

Meanwhile, Hoban Construction, together with Hoban Industry, plans to launch sales at the end of this month. They will offer a total of 1,075 households with ‘Hoban Summit Lateras’ and ‘Hoban Summit Granville’ in Osan Segyo 1 District and Osan Segyo 2 District. Hoban Summit Lateras will supply 208 households with terrace designs (excluding some units) across 10 buildings ranging from basement level 2 to ground level 4, with exclusive areas of 96㎡ to 153㎡. Hoban Summit Granville will introduce 867 apartment units across 9 buildings ranging from basement level 2 to ground level 25, with exclusive areas of 74㎡ to 104㎡.

This content was produced with the assistance of AI translation services.