BTS Agency Big Hit Changes Company Name to 'HYBE'

by Choi Donghyeon

Published 19 Mar.2021 15:15(KST)

Bang Si-hyuk, Chairman of Big Hit Entertainment

[Asia Economy Reporter Donghyun Choi] Big Hit Entertainment, the agency of BTS, is changing its name to 'HYBE' and stepping up as an entertainment lifestyle company.

On the 19th, Big Hit announced its new company name through the 'NEW BRAND PRESENTATION' video uploaded on the Big Hit Labels YouTube channel, showcasing comprehensive changes across the company including the name, mission, organizational structure, and new headquarters. Changing its name to 'HYBE,' which means 'connection, expansion, and relationship,' Big Hit plans to move into its new headquarters in Yongsan soon.

The 2nd to 6th floors of the new headquarters will be used as entertainment spaces for creating music content. Studios, dance practice rooms, and music workrooms will be provided for each label. Floors 8 to 16 will be dedicated office spaces for employees. Movable walls will be installed to easily change office layouts according to purpose. Additionally, the 19th floor will house a large auditorium called the 'Forum' and a garden named 'Comb.'

Big Hit also revealed plans to establish a system that continuously innovates and expands its business model through an organizational structure based on three pillars: labels, solutions, and platforms.

Bang Si-hyuk, Chairman of Big Hit, explained, “We understand the realm of entertainment in a much broader sense than the existing consensus and are developing various businesses. We felt the need for a new company name as a symbol of a structure that encompasses current businesses and can connect and expand them.”