‘LG PuriCare 360˚ Air Purifier Alpha’ Enhances Performance and Convenience for the New Normal Era

As awareness of comfortable spaces and hygiene improves and new changes come to the daily lives of modern people, the home appliance industry is introducing products with a new paradigm to capture consumers' hearts.

LG Electronics, leading the home appliance trend in the new normal era by launching products with enhanced performance based on innovative technology tailored to consumers' changed new daily lives, actively reflected customer needs to detect indoor air quality faster and purify it. In February, it introduced the ‘LG PuriCare 360˚ Air Purifier Alpha’ with significantly enhanced purification performance and customer convenience.

The ‘LG PuriCare 360˚ Air Purifier Alpha’ further enhances user convenience with its AI mode. When AI mode is activated, it automatically sets the optimal option among ▲Intensive Purification ▲Separated Purification ▲Single Purification according to the air quality.

According to test results from the global certification body TUV Rheinland, the AI mode using AI sensors purifies dust 24% faster and 43% more than the auto mode.

LG Electronics also introduced an AI sensor that can purify indoor air faster when used together with the LG PuriCare 360˚ Air Purifier Alpha. When users place the sensor in areas where indoor air management is needed and use it together, it detects polluted air about 5 minutes faster than using the air purifier alone and then purifies the space. Up to three AI sensors can be linked and used simultaneously.

Additionally, it is equipped with a filter life sensor that allows more accurate confirmation of the filter replacement timing. It measures the amount of dust accumulated on the actual filter by pressure and informs the precise filter life and replacement time. For the first time among LG Electronics air purifiers, a voice guidance function is applied, allowing users to receive voice notifications for operation mode changes and filter replacement timing.

Moreover, the ‘LG PuriCare 360˚ Air Purifier Alpha’ expands the air purification area from the previous 100㎡ (square meters) to 114㎡, purifying indoor air beyond the living room to the kitchen with a single unit. It features a two-stage structure with upper and lower Clean Boosters to effectively manage indoor air quality.

The upper Clean Booster’s rotation angle has expanded from the previous 70 degrees to 140 degrees, and the distance for releasing clean air has increased from 7.5m to a maximum of 9m. Additionally, the lower Clean Booster supports a 140-degree rotation angle and a purification distance of up to 5m.

Along with this, it is equipped with the V True Total Care Filter, which removes ultra-fine dust, five major harmful gases, and provides antiviral and antibacterial effects. Joint testing with the Graduate School of Public Health at Seoul National University showed that this filter removes 99.9% of murine coronavirus (MuCoV). The murine coronavirus used in the experiment is a type of coronavirus different from the recent COVID-19 (Coronavirus Disease 2019).

Furthermore, according to tests by the Korea Testing & Research Institute (KTR), it eliminates 99.9% of Staphylococcus aureus, Klebsiella pneumoniae, and Escherichia coli. This filter removes ultra-fine dust particles as small as 0.01㎛ (micrometers, where 1㎛ is one-millionth of a meter). It has obtained Clean Air (CA) certification from the Korea Air Cleaning Association, KAF certification from the Korea Asthma Allergy Association, and BAF certification from the British Allergy Foundation. It also cares for five major harmful gases and household odors such as ammonia, formaldehyde, toluene, acetic acid, and acetaldehyde.

An LG Electronics official said, “We hope you enjoy comfort with the LG PuriCare 360˚ Air Purifier Alpha, which enhances performance and convenience tailored to the lifestyle of the new normal era.”

This content was produced with the assistance of AI translation services.