Shinhan Card, Ranked No.1 in Korea's Most Respected Companies Credit Card Sector for 14 Consecutive Years

'Deep-tact' Strategy Promoted to Enhance Customer Understanding

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 26th that it was selected as the No. 1 company in the credit card industry for 14 consecutive years and as an 'All-Star' respected company in the overall industry 6 times in the '2021 Most Respected Companies in Korea' survey conducted by the Korea Management Association Consulting (KMAC).

Shinhan Card selected five major agendas: first-class Shinhan and One Shinhan, strengthening leadership in the payment market, accelerating multi-finance, creating differentiated value in platform business, and evolving core competencies, and diligently carried them out. The company cited the establishment of a company-wide customer-centric management system and continuous communication with customers for the highest value Shinhan Card pursues, 'customer satisfaction,' as the reason for this award.

In particular, it was explained that the company was highly evaluated for systematically practicing social responsibility based on the Environmental, Social, and Governance (ESG) strategy emphasized by Shinhan Financial Group. Previously, Shinhan Card was also recognized for its contribution to sustainability and sincerity in social contribution and coexistence with local communities in the social contribution sector, winning the grand prize in the social contribution category at the '2020 National Industry Awards.'

A Shinhan Card official said, "In this '2021 Most Respected Companies in Korea' survey, we received the highest evaluation in the financial sector excluding banks," adding, "We will grow into a 'Life & Finance' company with a deep strategy to understand customers and swift execution in the new environment of the digital era."

Meanwhile, the 'Most Respected Companies in Korea' survey, now in its 18th year, is the most prestigious certification system that comprehensively evaluates six core values such as corporate innovation capability and social value among industry workers, analysts, and general consumers, selecting the No. 1 company in each industry respected by stakeholders.

This content was produced with the assistance of AI translation services.