'Ratings as Stock Barometer'...Content Stocks Hesitate Ahead of New Drama Premiere

[Asia Economy Reporter Ji Yeon-jin] Content-related stocks have recently stalled as the drama replacement period has begun. With new dramas starting after the Lunar New Year holiday, it is expected that the success or failure of these dramas will determine the stock prices of these companies.

According to the securities industry on the 13th, the stock prices of listed companies related to content production, including drama production, have slightly declined this month. Jcontentree's stock price fell by 1.5% between the 5th and 10th, Studio Dragon and SBS dropped by 0.2% and 2.0% respectively, and CJ ENM fell by 4.2%.

However, it is expected that the stock prices of these companies will be influenced once new dramas begin after the Lunar New Year holiday. Jcontentree will present 'Sisyphus: the myth,' a production worth 25 billion KRW, on JTBC starting from the 17th. Studio Dragon will also start 'Vincenzo,' starring Song Joong-ki, on the 20th of this month as a follow-up to 'Mr. Queen,' which recently recorded a peak viewership rating of 14.9%. One day earlier, on February 19, SBS will air 'Penthouse.'

Kim Hoe-jae, an analyst at Daishin Securities, explained, "Although viewership ratings do not immediately correlate with the performance of content companies, consistently producing works with high ratings enables stable content supply to various domestic and international OTT platforms, so viewership ratings act as a barometer for stock prices."

This content was produced with the assistance of AI translation services.