Naver Unveils Entertainment-Style Live Commerce 'Rico-ui Dojeon'

[Asia Economy Reporter Buaeri] Naver will release the entertainment-style shopping content 'Rico's Challenge' on the 27th.

'Rico's Challenge' is an entertainment-style content where host Rico communicates with viewers and carries out shopping missions on various themes. Rico is a popular host known as the idol of the mobile live quiz show 'Jam Live.'

The first episode, with the concept of a '5-hour continuous department store raid mission,' will take place at Hyundai Department Store Trade Center Branch from 8:30 PM on the 27th until 1:30 AM the next day.

Departing from the conventional live commerce format, the show plans to take on challenges in unique locations and situations, delivering the charm of untact shopping to viewers.

Scenes of shopping across all floors of the department store?including the food hall, fashion brands, digital, and living goods sections?using the production team's credit card with no known limit are expected to maximize viewers' vicarious satisfaction.

Previously, Naver Shopping Live also released the audition live show 'Anything Best Seller,' which focused on discovering show hosts, and 'BET2MEN,' planned in collaboration with Quan F&C.

Song Jae-hoon, the leader of Naver Shopping Live, said, "This content maximizes the characteristics of live commerce, which centers on a sense of presence and real-time communication. By taking on various themes and missions, we expect to bring vitality to users' untact shopping experience. We will lead the shopping live market by presenting a variety of interesting topics and new formats of live commerce content."

This content was produced with the assistance of AI translation services.