-7 Basement Floors to 21 Above Ground, 1 Building, Exclusive Area 22~54㎡, Total 350 Units... Neighborhood Living Facilities Selling Successfully
-‘Hanam City Hall Station Harrington Tower The Central’ Double Access to Gyosan New Town Living Area! Hot Investor Interest

Increasing Value of New Town Living Areas, 'Hanam City Hall Station Harrington Tower The Central' Gains Popularity View original image

New town living zone complexes are gaining popularity among consumers. A new town living zone refers to areas located close to new towns, allowing residents to share well-established infrastructure.


These complexes offer the advantage of enjoying both the original living zone and the new town living zone, providing twice the infrastructure compared to other complexes, resulting in a very high level of living satisfaction. Moreover, while the sale prices are generally lower than those within the new towns, prices tend to rise to match the new town market value after move-in, allowing for the expectation of significant capital gains in the future.


In fact, the ‘Osan City Xi 2nd Phase’ apartment complex located in Osan City, Gyeonggi-do, is a representative new town living zone apartment complex that shares infrastructure with Dongtan 2 New Town and is highly popular among consumers. According to Naver Real Estate, the current asking price for an 84㎡ unit in this complex is 520 million KRW, which is at least 200 million KRW higher compared to the original sale prices ranging from 270 million KRW to 330 million KRW for the same area. Industry experts attribute the price increase of this complex to the ‘Dongtan 2 New Town effect.’


An industry expert advised, “New town living zone complexes are ideal not only for actual residents but also for investors because they offer excellent infrastructure at relatively low prices, the potential for high capital gains, and convenience that makes it easy to find rental demand.”


Among these, a new officetel located very close to a new town in Hanam City, Gyeonggi-do, is attracting attention. The protagonist is ‘Hanam City Hall Station Harrington Tower The Central.’ ‘Hanam City Hall Station Harrington Tower The Central’ is located at 430-6 Sinjang-dong, Hanam-si, Gyeonggi-do, consisting of one building with 7 basement floors and 21 above-ground floors, a total of 350 officetel units ranging from 22 to 54㎡ in exclusive area, and 22 neighborhood living facilities.


What draws even more attention is its location, which can be considered a double new town living zone. ‘Hanam City Hall Station Harrington Tower The Central’ is situated between the already completed Misa Riverside City and the upcoming 3rd New Town, Gyosan New Town, allowing residents to enjoy a ‘double new town living zone.’


In particular, Gyosan New Town, which is directly adjacent to the complex, is not only well-equipped with various infrastructures but also boasts the best accessibility to Seoul’s Gangnam area among the 3rd New Towns. It is also evaluated as a self-sufficient city, with plans to establish a Techno Valley 1.4 times the size of Pangyo Techno Valley, which is expected to secure a massive hinterland demand.


There is already plenty of infrastructure in place. Nearby, residents can enjoy a one-stop lifestyle with Shinsegae Department Store, E-Mart Traders, Megabox, Youngpoong Bookstore, and the Shinsegae complex shopping mall Starfield Hanam, as well as Costco, Homeplus, Sinjang Traditional Market, Hanam City Hall, and Deokpung Park.


Additionally, with the proximity to Godeok Commercial Complex and Advanced Business Complex, it is possible to secure a hinterland demand of approximately 120,000 people. Urban regeneration projects are also underway in the old downtown areas of Hanam, such as Deokpung-dong and Sinjang-dong, enhancing future value.


Transportation network expansion plans are also diverse. The metropolitan subway Line 5 ‘Hanam City Hall Station,’ scheduled to open in March next year, is within walking distance. According to the announcement of the Gyosan New Town metropolitan transportation improvement plan, the extension of the urban railway between Songpa and Hanam City Hall Station is included, making it the only double station area in Hanam where commuting to Songpa takes about 20 minutes and to Gangnam about 30 minutes.


Furthermore, the Seoul-Yangpyeong Expressway section from Hanam Gam-il to Sangsa Interchange will be pre-constructed, and the Cheonho-Hanam BRT (Bus Rapid Transit) will be introduced up to the transfer hub within the district. There are also plans to install and operate bus-only lanes on the Dongnam-ro connecting road, making transportation even more convenient.


The internal composition of the complex is also excellent. Above all, all units are small-sized, ranging from 22 to 54㎡, making them optimal for the rapidly increasing number of one- to two-person households. Moreover, the interior design is well thought out. Depending on the area and type, built-in wardrobes, dressing rooms, and separated bathrooms reflecting current trends are included, and specialized designs to enhance space utilization have been applied. Built-in refrigerators, built-in washing machines, system air conditioners, and two-burner electric cooktops are standard, provided as a fully furnished system without any paid options.


The brand premium can also be expected. ‘Harrington Tower’ is a highly recognized and preferred brand in the area, thanks to complexes like ‘Misa Station Harrington Tower The First’ and ‘Misa Station Hyosung Harrington Tower Lake Park,’ which are considered market-leading officetel complexes in Hanam City, indicating high potential for development as a regional landmark complex.


Price competitiveness is also noteworthy. It is supplied at a reasonable price compared to nearby areas, especially for units sized 22 to 26㎡, which are expected to have a standard market price below 100 million KRW, reducing the investment burden.


Additionally, consideration to reduce the initial burden on consumers is evident. While apartment and officetel down payments are generally around 10%, the down payment for this officetel is half that amount at 5%. Furthermore, full interest-free loans for intermediate payments are also available.



Currently, ‘Hanam City Hall Station Harrington Tower The Central’ is offering some remaining small officetel units and neighborhood living facilities on the 1st and 2nd floors for sale. The model house is located near Exit 3 of Hanam Pungsan Station (67 Deokpung-ro, Hanam-si, Gyeonggi-do).


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing