The Era Changed by V-nomics, Birth of a 'Resort City' Presenting a New Paradigm in South Korean Landscaping!

- DK Asia·DK Dosigaebal, Leading a Lifestyle Focused on Healing, from the City to Nature in the Vnomics Era, Escaping the Exhausting Daily Life

DK Asia and DK Urban Development, which successfully completed the sale of the mammoth-scale complex ‘Geomam Station Royal Park City Prugio’ consisting of 4,805 households with a total project cost of 2.5 trillion KRW last June, is drawing attention by unveiling a more evolved landscaping design in line with the post-COVID residential trends.

‘Geomam Station Royal Park City Prugio,’ which had completed PF financing through Hana Bank as the financial lead for successful project execution, gained great popularity at the time of sale with the theme of Korea’s first resort city, recording an average competition rate of 27 to 1. Notably, 84,730 applicants applied in the first priority subscription, surpassing the previous Incheon record of 58,021 applications for ‘Hillstate Songdo The Sky.’

Earlier this year, DK Asia and DK Urban Development signed a business agreement with Samsung C&T Resort Division to provide a total landscaping solution for ‘Geomam Station Royal Park City Prugio,’ bringing significant changes to the domestic apartment market. Despite the completion of sales, they are attracting attention by planning to showcase landscaping that represents so-called ‘V-nomics’ in a large-scale complex through bold investments.

V-nomics is one of the top 10 keywords announced in 2021 by Professor Kim Nando of Seoul National University’s Consumer Trend Analysis Center at the Institute of Human Ecology. It refers to the impact that the virus (V), specifically COVID-19, has had not only on the economy but across all industries.

In the V-nomics era, DK Asia and DK Urban Development decided on bold investments to lead a lifestyle that values healing by moving from the city to nature and escaping the exhausting daily life. Together with Samsung C&T Resort Division and Daewoo Engineering & Construction, they aim to present a new paradigm of landscaping to residents through more specialized designs.

First, Geomam Station Royal Park City Prugio introduces landscaping designs suited to the V-nomics era with a ‘Staycation’ concept specialized for the contactless era, allowing residents to enjoy leisure and relaxation within the complex.

‘Staycation’ is a newly coined term meaning enjoying leisure and culture near home without going far. Geomam Station Royal Park City Prugio plans to offer residents a completely new experience by providing ultra-luxurious landscaping, previously only found in six-star hotels, right in their own backyard through its unique ‘Staycation’ concept.

A Samsung C&T Resort Division official related to landscaping said, “In line with the untact era, we incorporated the sensibility of Kinfolk, which emphasizes living leisurely by sharing and enjoying with neighbors in a natural and simple daily life. We actively reflected tree species that reduce fine dust and are recommended for environmental response to highlight an eco-friendly image. The theme of ‘travel,’ which can satisfy the desire to escape vicariously, will be expressed through various unique spaces, offering landscaping that allows healing in everyday life.”

The landscaping of Geomam Station Royal Park City Prugio is more splendid and abundant than any other apartment complex in Korea. The overall landscaping theme is ‘The Journey We Take,’ featuring four specialized spaces that fit sub-themes such as ‘Exhibition/Culture,’ ‘Rest/Healing,’ ‘Unique Activities,’ and ‘Meditation/Yoga.’

Additionally, European-style palace gardens (Complex 1) and European-style royal gardens (Complex 2) were created with European-style sculptural fountains and intricately detailed embroidered flower beds to evoke an antique atmosphere. Luxurious fountains, typically seen only in hotels and resorts, were also installed at the main entrances of each complex to add a touch of elegance. The existing Everland-themed playground was enhanced with detailed features. Complex 1 features an adventure world including the Caribbean Bay playground with the country’s first water bucket and water cannon that pour water within the complex, creating an atmosphere reminiscent of Everland all year round. Complex 2 introduces a safari world of unprecedented scale in domestic apartments, allowing anyone to enjoy animal experiences inspired by the Amazon Valley and African jungle exploration.

Typically, landscaping trees are purchased 6 months to 1 year before move-in, but they plan to purchase them two years in advance to improve variety and quality. Through this, the green axis along the main entrance and the paths crossing the site will emphasize an eco-friendly image with evergreen trees (pine and fir) as the main species, creating a green path that remains lush all year round.

‘Royal Park Bay’ in Complex 1, which actively incorporates water features, is inspired by Canal City in Fukuoka, Japan, and Canal Walk in Songdo, Korea. Various water features were highlighted to express a lively spatial image.

The vegetation around Royal Park Bay maximizes landscaping value with pine trees as the main species, and some waterside decks feature spaces with typical European-style planting patterns, providing unique visual attractions.

The main space in Complex 2 also incorporates water features. While Complex 1’s water features emphasize axes with a modern feel, Complex 2 adds diversity with a design emphasizing curves and straight lines. Especially, reflecting the regional context of the nearby Gyeongin Ara Waterway, a curvilinear water channel called ‘Ara Park Bay’ will be created to evoke a mysterious atmosphere within the calm waterway.

Inside the pond, various water features and a ferry boat sculpture will be installed. Along the waterside deck, a walking path with rest decks and a 50-person dining table will be created, providing a comfortable space for families to relax.

Kim Jung-mo, Chairman of DK Asia and DK Urban Development, stated, “Considering environmental aspects due to climate change, we are focusing on incorporating a participatory garden concept that allows consumer-centered emotional experiences. We will develop Korea’s first and best resort city as our company’s signature project. This next-generation content, different from existing apartments, will offer a creative and nature-friendly residential environment through a spatial revolution of overwhelming scale unmatched by any project in Korea. We will continue additional spatial research from the customer’s perspective in the future.”

This content was produced with the assistance of AI translation services.