NCsoft Unveils K-POP Platform 'Universe'

[Asia Economy Reporter Buaeri] NCSoft is launching the K-POP entertainment app 'Universe'.

On the 5th, NCSoft announced, "Universe is scheduled to be simultaneously released in Korea and the global market early next year."

Universe is a platform where fandom activities (a cultural phenomenon of liking specific figures such as idols) can be enjoyed both online and offline via mobile. It is a new-concept platform combining the latest IT technologies such as artificial intelligence (AI) with entertainment content. NCSoft's subsidiary Klep will produce Universe original content. The company also stated that services combining AI technology and artists are being prepared.

Earlier, NCSoft announced the expansion of its digital content business beyond games and established the subsidiary 'Klep' in July. Kim Taek-heon, senior vice president and younger brother of CEO Kim Taek-jin, was appointed as the CEO. Since 2016, Klep has collaborated with famous artists to hold the 'Pimer Music Festival' and has challenged various content projects such as releasing joint music tracks with the singer NU'EST, who is the advertising model for their character content 'Spoonz'.

At a meeting with Kim Jong-in, emergency committee chairman of the People Power Party, on the 27th of last month, CEO Kim Taek-jin emphasized, "The game industry is a business that creates digital actors," adding, "Digital actors who express emotions and act naturally like humans will be built up in the future cultural industry just as robots have enabled all kinds of manufacturing."

Universe will begin pre-registration on the 12th, and from that day, K-POP artists who can be met on 'Universe' will be revealed one by one.

This content was produced with the assistance of AI translation services.