Likewise Launches New Hydration Line
Introducing Two Products: Cream Ampoule and First Oil
[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) announced on the 5th that its beauty brand LikeWise has newly launched two products in its moisturizing line: ‘Cream Ampoule’ and ‘First Oil.’
The new products are available in two types: an ampoule and an oil formulation that maintain moisture within the skin. When used together with existing moisturizing creams during the skincare routine, they can maximize hydration effects.
First, the ‘Supercharge Cream Ampoule’ is a highly concentrated finishing ampoule that enhances moisture retention, creating radiant skin for a long time, and has completed a 24-hour moisture retention test. It provides deep moisturizing like a cream and absorbs cleanly like an ampoule, maintaining a glossy skin texture that fills up from within.
The ‘Supercharge First Oil’ has a light and watery texture that absorbs quickly, making it ideal for use as a first essence. Its light water-oil type balances the skin’s oil and moisture, allowing even oily skin to use it without discomfort. Unlike conventional oil products that form a film on the skin, its fine particles densely accumulate moisture deep within the skin, delivering healthy skin texture with subtle radiance without dryness.
Among the moisturizing lines launched by LikeWise in September, the ‘Supercharge Cream & Cream’ achieved a 94% satisfaction rate for absorption in a survey conducted through Hwahae, a cosmetic ingredient analysis platform. The main target group, people in their 20s and 30s, gave an average satisfaction score of 4.02 out of 5.
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Launched in September, LikeWise uses all ingredients rated green by the Environmental Working Group (EWG) to meet the value-driven consumption preferences of the MZ generation. In particular, it excludes 20 harmful ingredients mentioned by Hwahae, a cosmetic ingredient analysis app, and avoids artificial fragrances that may irritate the skin. Based on proprietary skin technology, it focuses on moisturizing products aimed at fundamentally solving skin problems.
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