LG Electronics Selected as Australia's Top TV Brand for 5 Consecutive Years

Customers are experiencing LG Electronics' OLED TVs, which have been selected as Australia's top TV brand for five consecutive years, at the Harvey Norman electronics store in Australia.

[Photo by LG Electronics]

[Asia Economy Reporter Ki-min Lee] LG Electronics announced on the 27th that it has been selected as the top TV brand for five consecutive years in the comprehensive TV brand evaluation conducted by Australia’s leading consumer magazine, Choice.

Choice conducts direct tests on global TV brands sold in Australia and selects the best TV brand each year by combining evaluation criteria such as customer satisfaction, recommendation rates, and reliability based on a survey of over 6,500 customers.

LG Electronics ranked first among global TV brands in three out of four evaluation categories: average test scores, customer satisfaction, and recommendation rates. In particular, the recommendation rate recorded 88%, overwhelmingly higher than the second-place company’s 71%.

LG OLED TVs swept the top four positions in the TV review evaluation conducted by Choice’s experts. LG NanoCell TVs ranked 5th and 6th. The LG OLED TV (model names: OLED77ZXPTA, OLED65CXPTA), which tied for first place with a score of 86 points, received high marks in key TV performance categories such as picture quality, smart features, and user interface.

Prior to this, LG Electronics also ranked first in the ‘2020 Best TV Brand’ selected by Canstar Blue, an Australian consumer satisfaction research firm. It achieved the highest scores in major evaluation categories including picture quality, sound, compatibility, and ease of use, and was the only brand to receive a perfect 5-star rating in overall customer satisfaction.

Im Sang-moo, Managing Director of LG Electronics Australia, said, “We will continue to strive to provide TV quality and services worthy of being the top TV brand for five consecutive years so that customers can experience the highest level of satisfaction.”

This content was produced with the assistance of AI translation services.