Purmil Launches Two Premium Processed Milk '88 Milk' Banana and Fresh Chocolate Varieties

[Asia Economy Reporter Lee Seon-ae] Purmil announced on the 15th that it has launched two types of premium processed milk, ‘88 Banana Milk’ and ‘88 Fresh Chocolate Milk,’ which allow consumers to enjoy the rich taste of fresh raw milk.

The new product ‘88 Milk’ is a high-quality premium processed milk containing 88% fresh raw milk. By minimizing additives other than the main ingredients such as raw milk, it delivers the healthy and rich taste of milk itself. Available in two popular flavors, banana and fresh chocolate, it offers a sweet taste that anyone, regardless of age or gender, can enjoy. Reflecting the trend of seeking larger-sized products as people spend more time at home due to COVID-19, it is released in a large 730ml size. The top is equipped with a cap for convenient and hygienic storage.

As the popularity of processed milk steadily increases, Purmil introduced 88 Milk to meet the needs of consumers who want a healthier and more delicious premium product. According to the Korea Agro-Fisheries & Food Trade Corporation (aT) Food Industry Statistics Information, the domestic processed milk market size in 2019 grew by more than 10 billion KRW compared to the previous year, reaching approximately 687 billion KRW.

The package design emphasizes a luxurious feel by using gold color. Additionally, images of raw milk, banana, and chocolate are featured on the front of the product to express the product’s characteristic of delivering the original taste of the ingredients. The ‘Eco-friendly SIG Combi-block Aseptic Pack’ applied to the package is an eco-friendly package certified by the Forest Stewardship Council (FSC).

A Purmil official said, “As the consumer base enjoying processed milk continues to expand, the demand for more sophisticated and differentiated products has also increased. 88 Milk is a premium new product combining the soft and rich taste of raw milk with banana and chocolate flavors, allowing everyone to enjoy it deliciously and healthily regardless of age or gender.”

The two types of the new product ‘88 Milk’ are available at Lotte Mart stores nationwide.

This content was produced with the assistance of AI translation services.