Emart Launches Third Phase of National Health Project: 'Probiotics'

Peacock Real Probiotics Powder Stick, Capsule, and Chewable Types 3 Varieties
Co-developed with Probiotic Manufacturer 'Cell Biotech', Contains 100% Korean Probiotics

[Asia Economy Reporter Lim Hye-seon] Emart announced on the 12th that it will launch the third installment of the 'National Health Project' with 'Peacock Real Probiotics Powder Stick Type,' 'Peacock Real Probiotics Capsule Type,' and 'Peacock X Pinkfong Children's Live Probiotics.' This is the third product following the first installment 'National Lutein' and the second installment 'Peacock Red Ginseng Extract,' released in August.

The 'National Health Project' is a campaign by Emart to collaborate with excellent health functional food companies to offer reasonably priced health foods so that all citizens can manage their health daily without burden.

To commemorate the launch, Emart will offer a 3,000 KRW discount for purchases made with event cards from the 15th of this month until the 4th of next month. Prices range from 15,800 to 24,800 KRW.

Emart focused on developing health functional foods with excellent ingredients, quality, and reasonable prices. In collaboration with the probiotic specialist company 'Cell Biotech,' they developed probiotics suitable for the Korean diet, using 100% Korean probiotics that can survive in the intestines of Koreans who prefer spicy and salty foods. It is explained that safety has been verified through over 60 patents and deposits at accredited institutions.

It is also characterized by a higher guaranteed number of intestinal bacteria compared to existing Peacock probiotic products.

The powder stick type with a yogurt flavor, which the whole family can easily consume, guarantees 3 billion live bacteria per day. The capsule type for adults and the strawberry-flavored bear-shaped chewable type for children guarantee 2 billion and 1 billion probiotics, respectively. Additionally, Peacock live probiotics contain zinc at the recommended daily level for Koreans, making it a complex functional product that can simultaneously improve intestinal health and immunity. The probiotics are effectively protected by a world-patented double coating, ensuring safe delivery to the intestines, and prebiotics, which serve as food for probiotics, are also included.

The reason Emart continues the National Health Project is to contribute to improving national health by offering trustworthy health foods at reasonable prices amid the growing interest in health.

According to the Korea Health Functional Food Association, the domestic health functional food market in 2019 formed a scale of approximately 4.6 trillion KRW and is expected to maintain an average annual growth rate of about 7% in the future.

Emart's sales in the health functional food category also increased by 13.6% last year, ranking first in sales growth rate among fresh and processed food categories. This growth trend has further increased this year due to the impact of COVID-19, recording a high sales growth rate of 10.2% in Chuseok gift sets.

In particular, the probiotic market last year expanded to 644.4 billion KRW, more than 38% larger than in 2017. It is also encouraging that probiotics secured the second-largest sales scale in the health functional food category, surpassing multivitamins. The most sold functional ingredients last year were red ginseng, probiotics, and multivitamins, in that order.

This content was produced with the assistance of AI translation services.