GS25, 'Lunchbox from the Sea' Episode 1... Octopus Rice Lunchbox Released

[Asia Economy Reporter Seungjin Lee] GS Retail's convenience store GS25 launched the 'Lunchbox from the Sea - Octopus Edition (Octopus Rice Lunchbox)' on the 20th.

This octopus rice lunchbox is characterized by breaking away from the conventional convenience store lunchboxes that focused on side dishes, instead utilizing octopus as the main ingredient and featuring rice as the main menu item.

GS25 planned a lunchbox with rice as the main dish in line with the recent trend of preferring specialty stores that differentiate rice dishes such as pot-cooked rice. After six months of research, they developed the octopus rice lunchbox using a special steaming method.

The octopus rice lunchbox, made by GS25 using octopus and domestically produced rice together with the special steaming method, offers an exquisite flavor of octopus in the rice and a chewy texture from the topped octopus. Side dishes include dried radish strips, pickled perilla leaves, cucumber pickles, and roasted seaweed to further enhance the taste of the octopus rice. The price is 5,200 won.

GS25 expects positive responses from consumers who want to enjoy the product in their own way, as it allows for 'one sauce multi-use' by adding various sauces according to preference or using the octopus rice to make gimbap or rice balls.

Starting with this octopus rice lunchbox, GS25 plans to continuously introduce the 'Lunchbox from the Sea' series using various seafood.

Yoo Youngjun, GS Retail's lunchbox MD, said, “After more than six months of research to present a lunchbox themed around delicious rice, we were able to launch the octopus rice lunchbox,” and added, “GS25 will continue to focus on providing a variety of food items that exceed customer expectations.”

This content was produced with the assistance of AI translation services.