Robo-Advisor Fount Revamps Mobile App... "Enhancing Personalized Curation"
[Asia Economy Reporter Eunmo Koo] AI asset management company Fount has revamped its mobile app service. On the 20th, Fount announced that it had upgraded the app to enhance users' convenience in selecting investment products and strengthen personalized curation features.
In this update, Fount improved user accessibility to allow users to easily experience portfolio investment by adding ▲product recommendations based on investment strategies ▲finding customized products based on investment propensity analysis results ▲a news section for delivering various information.
In particular, the product recommendation page was completely revamped from general product recommendations based on investors' objective situations or goals to a product recommendation method based on investment strategies that consider global issues, the nature of the invested principal, and investors' lifestyles.
Similar to hashtags (#) used on social networking services (SNS) for easy classification and search, when investors select desired keywords among investment strategy keywords such as 2030, 4050, lump sum, performance, small amount, profitability, stability, installment savings, and zero interest rate alternatives, the recommended portfolios are sorted and displayed accordingly.
Each portfolio provides a report including basic information and the background for recommending that portfolio to assist investors in making choices. Additionally, portfolio investment can be easily done through keywords, enabling investors to easily access global asset allocation.
Kang Sang-gyun, Head of the Personal Asset Management Division, said, “We received many inquiries about the optimal portfolio composition method for efficient global asset allocation,” adding, “Reflecting these opinions actively, we applied a keyword classification method based on various investment strategies so that portfolios can be intuitively selected and invested in.”
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He continued, “Since the portfolios are classified and recommended based on the database analysis of investors who started investing with Fount first, these are already verified portfolio investment products,” adding, “It will be a great help to users who had difficulties composing customized portfolios.”
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