Kakao Games Acquires Southeast Asian Game Company 'Glohow'... Global Expansion
Mobile Games Including 'Guardian Tales' Enter Southeast Asian Market
[Asia Economy Reporter Jin-gyu Lee] Kakao Games is accelerating its overseas market expansion by acquiring a game service company in Southeast Asia.
Kakao Games announced on the 14th that it has acquired 'Glohow,' a Southeast Asian mobile game service company. The acquisition was made by Kakao Games' European subsidiary. Kakao Games incorporated Glohow as a subsidiary under its corporation last June.
This acquisition is part of a strategy to establish a forward base directly in Southeast Asia and target the local market firsthand. Kakao Games has so far built its global service capabilities by establishing local subsidiaries in Europe, North America, and Japan.
Kakao Games plans to enter the Southeast Asian mobile game market through collaboration with Glohow. The two companies intend to focus all efforts on servicing the mobile RPG 'Guardian Tales,' which was officially launched last month in over 230 countries. The global version of Guardian Tales offers 16 languages, including English, Spanish, German, Traditional Chinese, French, Thai, and Italian.
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Additionally, Kakao Games is in the final stages of preparing the Taiwanese service for the mobile MMORPG 'Dalbitjogaksa' (Moonlight Sculptor). Starting with the Chinese-speaking markets of Taiwan, Hong Kong, and Macau, Dalbitjogaksa will be introduced to the global market. Jo Gye-hyun, CEO of Kakao Games, stated, "This year marks the first year of Kakao Games' global mobile game publishing, and we will target the market with differentiated strengths."
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