'LG PuriCare Dual Water Purifier' Surpasses 10,000 Units Sold Within One Month of Launch

Increase Kitchen Utility with Built-in Design
Features Two 180-Degree Rotatable Spouts

LG PuriCare Dual Water Purifier. This product features a built-in design that allows for more spacious use of the kitchen area, with a spout that rotates 180 degrees to enhance space utilization.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 5th that its PuriCare Dual Water Purifier surpassed 10,000 units sold within one month of its launch. Overall water purifier sales also increased by about 10% after the product release.

This product features a built-in design that allows customers to use their kitchen space more efficiently. The main body of the water purifier is installed inside the cabinet under the sink, with two water outlets exposed externally.

In addition to outlets for cold, hot, and purified water, there is also an outlet that dispenses clean washing water made through electrolysis. The clean washing water is effective for washing and sterilizing ingredients and tableware. Each outlet can rotate 180 degrees to maximize space utilization.

LG Electronics stated that tests conducted by the Korea Conformity Laboratories and the Korea Testing & Research Institute of Chemical Convergence confirmed that the clean washing water removes 99.99% of E. coli, Staphylococcus aureus, and Pseudomonas aeruginosa found on dishcloths, toothbrushes, or mixed in the washing water.

The product is equipped with a total of three-stage composite filters. The Korea Water Purifier Industry Cooperative certified that the composite filter removes 35 types of harmful substances, including seven heavy metals such as mercury, lead, and iron. In particular, the UF filter has pore sizes of 0.1 to 0.3 μm, capable of removing bacteria and other microorganisms larger than this size.

The ‘UVnano Safe Sterilization’ function uses UV (ultraviolet) LED to sterilize the water outlet cork by 99.99%. This function operates automatically every hour and can also be activated by pressing a button whenever the customer desires.

LG Electronics explained that thanks to the product’s convenience and hygiene features, the PuriCare Dual Water Purifier accounted for nearly 40% of the company’s total water purifier sales as of the end of last month.

The company stated that if users subscribe to the Care Solution service, the direct water pipe inside the purifier, through which water flows, will be replaced free of charge once a year, and a Care Solution manager will visit every three months to thoroughly manage hygiene by sterilizing the product 99.99% through high-temperature sterilization and high-pressure cleaning.

Yoon Kyung-seok, Vice President and Head of the Kitchen Appliance Division at the H&A Business Division, emphasized, “We will lead the premium water purifier market with LG PuriCare water purifiers, which offer differentiated hygiene functions so customers can drink water with confidence as well as convenience.”

This content was produced with the assistance of AI translation services.