Gangnam Reconstruction Market, 'Jordano' Hardwood Flooring Preferred by Associations... Trend Toward Premium Finishing Materials

Members Form Premium Town with Preference for High-End Brand Finishes... Popular Even in Provinces

Hanong's Giordano showroom located on Nonhyeon-ro = Provided by Hanong Co., Ltd.

The Gangnam reconstruction pre-sale market is experiencing fierce competition due to the pre-sale price ceiling system and the impact of COVID-19.

Recently, major construction companies have been adopting advanced systems such as landscaping, community facilities, auxiliary facilities, and security systems, and using top-quality finishing materials for interiors as part of a 'high-end brand material construction' strategy to capture the rising expectations of association members amid soaring price per pyeong.

- Giordano Solid Wood Flooring Draws Attention Amid High-End Trend in Reconstruction Market

Amid the high-end trend in the Gangnam reconstruction pre-sale market, there is a solid wood flooring brand that continues to be chosen by construction companies and association members. Italian solid wood flooring brand Ristone Giordano (hereafter Giordano) has proven its brand power as a premium solid wood flooring in Seoul's reconstruction complexes with outstanding quality and unique design.

The love for Giordano solid wood flooring in the Gangnam reconstruction market is objectively demonstrated through recent construction status statistics of the Giordano brand.

In 2020, after the completion of GS Construction's Sinbanpo Central Xi (Sinbanpo Hanshin 6th phase) in June, projects such as Hanwha Construction's Nowon Dream Green (Nowon-gu Sanggye 8th district), Hyosung Construction's Herrington Square Central Park (Yongsan 4th district), and Samsung C&T's Raemian Gangnam Forest (Sinbanpo Gaepo Shiyeong) are scheduled. From 2021 onwards, projects include Hyundai Construction's The H Laclas (Samho Garden), Samsung C&T's Raemian One Bailey (Sinbanpo 3), Samsung C&T's Raemian Elinity (Dongdaemun Yongdu 6th district), Daelim Industrial's e-Pyeonhansesang Central Foret (Dongdaemun Yongdu 5th district), Hyundai Construction's The Xi Gaepo (Gaepo-dong 8th district), Lotte Construction's Songpa Signature Lotte Castle (Geoye 2-1 district), and GS Construction's Bangbae Xi (Bangbae-dong Gyeongnam).

Giordano solid wood flooring's installation history before 2020 is also remarkable. It includes Hanwha Construction's Galleria Foret (Seoul Forest Seongsu-dong), Lotte Construction's Lotte Signiel (Songpa-gu Jamsil), DS Hannam's Nine One Hannam (Yongsan Hannam-dong), Samsung C&T's Raemian Sinbanpo Riosent (Sinbanpo 18th and 24th phases), and POSCO Construction's Haeundae LCT The Sharp (Busan Haeundae), meaning that Giordano solid wood flooring is present in some of Seoul's most prestigious luxury apartments.

Natural Genius by Giordano (top), Atelier (left), Classica (right) = Provided by Hanong Co., Ltd.

- Why Has Giordano Become Synonymous with High-End Flooring?

Giordano, officially introduced to Korea in 1993 by its official importer Hanong Co., Ltd., is the only solid wood flooring brand imported into Korea that can disclose its origin (Fontaine, France). It is a premium solid wood flooring brand that has been continuously loved for 100 years in Italy, renowned for its craftsmanship.

It holds the original technology called 'Engineered Flooring,' which is credited with significantly contributing to the global expansion of the solid wood flooring market. Additionally, it features balancing, curing, precision, eco-friendliness, soundproofing, and safety, and is highly durable with almost no deformation or defects even in Korea's ondol (underfloor heating) environment.

The lineup is also diverse. It offers over 100 varied solid wood flooring designs, including the popular 'Classica' line, the 'Atelier' line featuring Italian artisan handcraft techniques, and the 'Natural Genius' line born from collaborations with world-renowned architects and designers.

- High-End Brand Popularity Expected to Continue by Capturing 'Health + Interior + Convenience'

Meanwhile, the high-end residential market strategy of major construction companies winning reconstruction and new construction projects is expected to continue for the time being. This is because the prolonged COVID-19 pandemic has increased the importance of living spaces, especially among homebodies who spend more time at home.

Facilities such as gyms and libraries are being equipped within complexes to enable leisure, hobbies, and walks without going outside, while the interiors of apartments are expected to be filled with high-end brands that meet residents' demands.

The increased interest in health due to COVID-19 also contributes to the popularity of high-end finishing materials like solid wood flooring. Eco-friendly solid wood flooring does not emit harmful substances, helping to make indoor spaces more pleasant and healthy, and is easy to maintain.

Lee Jung-bin, CEO of Hanong Co., Ltd., the official importer of Giordano, said, "Recently, inquiries about Giordano installations have been increasing not only in the metropolitan area but also in regions outside the metropolitan area from reconstruction apartment associations and major construction companies." He added, "We expect the popularity of high-end brands like Giordano solid wood flooring, which combines health, interior design, and sustainability, to steadily increase and grow in the future pre-sale market."

This content was produced with the assistance of AI translation services.