The Lim Young-woong Effect Doubles Sales of the 'G4 Rexton'

Model-Appearing Advertisement Records 2.72 Million Views

[Asia Economy Reporter Kiho Sung] SsangYong Motor's sport utility vehicle (SUV) 'G4 Rexton (photo)' is reaping significant benefits from the advertising model effect of Lim Young-woong, the winner of 'Mr. Trot.'

According to the industry on the 21st, sales of the G4 Rexton have accelerated since Lim began his activities as a model in May. Sales, which were 675 units in April, increased to 1,089 units in May. In June, sales doubled to 1,349 units in just two months.

The 'REXTONⅩIm Hero Photo Shoot' produced by SsangYong Motor together with Lim was even traded for a fee on used goods trading sites, and the advertisement for the launch of the White Edition featuring Lim recorded 2.72 million views. Lim is the owner of the first G4 Rexton White Edition vehicle and is active as an advertising model.

The G4 Rexton, which first appeared in May 2017, was newly transformed this April through the White Edition. SsangYong Motor stated that the luxurious color matches Lim's image, which seems to be why the G4 Rexton is gaining popularity.

The G4 Rexton is a large SUV but has increased consumer accessibility with a price starting at 34.4 million KRW, comparable to a mid-size SUV. This month, the 'Happy Companion Sale Festa' is being held, offering up to a 10% discount (on some models) or up to 60 months of interest-free installments, providing benefits of up to approximately 4.5 million KRW for the G4 Rexton. This means it can be purchased for under 30 million KRW.

A SsangYong Motor official said, "The G4 Rexton has grown by proving the value of a premium SUV by enhancing the space, dignity, and safety unique to large SUVs," adding, "We will strive to make it an SUV that can satisfy various lifestyles from daily life to leisure."

This content was produced with the assistance of AI translation services.