Bodyfriend, Ranked No.1 for Two Consecutive Years in Korea Management Association Service Quality Index

Received High Praise for 5 Years Free After-Sales Service and Rental Period Selection Program

Bodyfriend announced on the 21st that it has been selected as the No. 1 company for two consecutive years in the healthcare specialty store (massage chair) industry sector of the '11th Korea Service Quality Index (KSQI) in 2020' customer contact category. Photo by Bodyfriend

[Asia Economy Reporter Kim Heeyoon] Bodyfriend announced on the 21st that it has been selected as the No. 1 company for two consecutive years in the healthcare specialty store (massage chair) industry sector in the '2020 11th Korea Service Quality Index (KSQI)' customer contact category.

The Korea Service Quality Index, hosted by the Korea Management Association Consulting, is a system that evaluates the quality level of customer-facing contact services. It is an indicator that objectively shows the customer service level of sales staff and A/S staff at sales outlets. The service evaluation team visits 106 companies and institutions across 30 industries using a mystery shopping method and evaluates service quality. It is measured by dividing into call center and customer contact categories.

This year, Bodyfriend received a score of 91 in the healthcare specialty store industry evaluation in the customer contact category and was selected as the No. 1 company for two consecutive years. Bodyfriend operates a 5-year responsibility program that provides 5 years of free after-sales service and a "My Choice Rental Period" program that allows customers to select the rental period as they wish. It is evaluated that the differentiated service provided through bold policies such as delivery within 3 days after receipt by a team of two from the industry's largest specialized delivery workforce of about 250 people led to the award.

Over the past five years, Bodyfriend has invested approximately 52.8 billion KRW in massage chair research and development. Currently, it operates three major convergence research organizations: the Technology Research Institute, the Design Research Institute, and the Medical R&D Center.

A Bodyfriend official said, "We will strengthen our position as a global healthcare company through continuous research and development of innovative technology and quality," adding, "We will provide a healthy lifestyle through the implementation of the corporate mission to 'extend healthy lifespan by 10 years.'"

This content was produced with the assistance of AI translation services.