Sojinkong and Merchant Association Launch 'Dadaikseon' Campaign

Jonghwan Jo, Chairman of Sojin Gong (seventh from the left in the front row), is taking a commemorative photo for the 'Dadaikseon (多多益善)' campaign resolution during a meeting with the presidents of the National Merchants Association held at the Daejeon headquarters on the 25th.

[Asia Economy Reporter Kim Daeseop] The Small Enterprise and Market Service announced on the 25th that it will launch the 'Dadaikseon (多多益善)' campaign together with the National Merchants Federation starting next month.

This campaign was prepared to improve three major customer service areas?payment convenience in traditional markets, price and origin labeling, and hygiene cleanliness?according to customer perspectives. It is also a campaign aimed at preventing the illegal distribution of Onnuri gift certificates to create traditional markets that customers trust, visit, and shop at.

The campaign name embodies the meanings of ▲ displaying multiple (多) price origins ▲ accepting multiple (多) payment methods ▲ being clean and pleasant so customers benefit (益) ▲ and distributing Onnuri gift certificates in a good (善) manner.

On the same day, the Small Enterprise and Market Service held a meeting with executives of the National Merchants Federation at the Daejeon headquarters training center to discuss cooperation plans for promoting the Dadaikseon campaign. They also formed a consensus on the need to improve customer service and exchanged opinions on the autonomous monitoring team operation to prevent illegal distribution of Onnuri gift certificates.

Cho Bonghwan, Director of the Small Enterprise and Market Service, said, "Through this meeting, I am confident in the success of the Korea Together Sale involving traditional markets," adding, "We will continue to cooperate so that our traditional markets can build competitiveness in preparation for the post-COVID-19 era."

This content was produced with the assistance of AI translation services.