Rihanna's 'Fenty Beauty' Debuts at Sephora Korea with a Sparkling Launch Event [Experience Video]

Published 18 Jun.2020 18:02(KST)

Updated 19 Jun.2020 13:43(KST)

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Likeit, Experience the 'Fenty Face Beauty Place'

Rihanna's 'Fenty Beauty' Launches at Sephora for the First Time in Korea, Shining Bright

[Culture & Life Department Reporter Choi Jeonghwa] Global pop star Rihanna’s makeup brand ‘Fenty Beauty’ is now available to see and try in person. This is great news for beauty enthusiasts who had only been able to purchase Fenty Beauty through direct overseas shopping.

Sephora Korea, holding exclusive rights in the country, launched 'Fenty Beauty by Sephora' (hereafter 'Fenty Beauty') online on the 11th. As soon as Fenty Beauty was unveiled, consumer inquiries flooded in. Living up to its reputation as a global top brand, Fenty Beauty has garnered intense interest from cosmetics lovers and made a dazzling debut in the K-beauty market.

Today (the 18th), our team visited the launch site at Sephora Parnas Mall. Even at this early hour, the footsteps of 'beauty early adopters' eager to experience Fenty Beauty first were quick and steady. For beauty fans tired of the usual K-makeup, Fenty Beauty’s bold and distinctive items are inevitably refreshing.

Fenty Beauty Bestsellers. (From left) Pro Filt'r Hydrating Longwear Foundation, Diamond Bomb All-Over, Gloss Bomb Universal Lip Luminizer, Killawatt Freestyle Highlighter.

The Fenty Beauty display was filled with radiant pearl items and beautiful color makeup products that invite touch. Here are the best-selling Fenty Beauty items: ▷ "Rihanna’s favorite" 'Pro Filt’r Hydrating Longwear Foundation', which creates flawless, transparent skin in an impressive 50 shades ▷ "Fenty Beauty’s signature" 'Diamond Bomb All-Over Diamond Veil', which looks like diamonds scattered over face and body ▷ "Fenty Beauty’s hallmark" 'Gloss Bomb Universal Lip Luminizer', delivering natural color and captivating shine with a single touch ▷ "Fenty Beauty’s bestseller" 'Killawatt Freestyle Highlighter', with a creamy soft texture and strong lasting power, perfect for daily to special looks creating the perfect Fenty face

Fenty Beauty bestsellers at Sephora Korea Parnas Mall store, which launched offline on the 18th.

A Sephora Korea representative visiting the Parnas Mall store said, "With Fenty Beauty’s rich product lineup, we have met the needs of domestic customers who have been waiting for opportunities to experience various brands. Customers can now freely try and purchase Fenty Beauty products at Sephora Korea. Since the online pre-launch on the 11th, Fenty Beauty has received enthusiastic attention, proving the brand’s presence. We ask for continued interest in Sephora and Fenty Beauty moving forward."

A Beauty Life web magazine editor from 'Likit' is experiencing the 'Fenty Face Beauty Play' service at the Sephora Parnas Mall branch.

Meanwhile, Sephora is running the 'Fenty Face Beauty Play' event with the Fenty Beauty makeup line at all Sephora stores until the 1st of next month. Anyone visiting the stores can freely participate and experience Fenty Beauty products with guidance from Sephora Beauty Advisors (BAs). Especially popular among customers is the customized makeup service tailored to individual needs.

Fenty Beauty is available at the Sephora online store and at Sephora locations in Seoul Parnas Mall, Jamsil Lotte World Mall, Myeongdong Lotte Young Plaza, and Sinchon U-Plex.

Check out the 'exciting' launch scene at Sephora Parnas Mall and the 'Fenty Face Beauty Play' experience by LikeIt editor through the video below.