Lilybyred Appoints Girl Group Weki Meki's Kim Doyeon as Exclusive Model

- Announcement of New Brand Slogan, Strengthening Market Position as a 'Multi-Face Color Makeup Brand'

MP Hangang's color cosmetics brand 'Lilybyred' has selected girl group Weki Meki's 'Kim Doyeon' as their new model.

MP Hangang (219550) color makeup brand lilybyred has selected Weki Meki member 'Kim Doyeon' as its new model.

Kim Doyeon, who debuted as a member of the project group I.O.I, made her name known and debuted in 2017 with the group Weki Meki. She has gained much love for her outstanding skills, sophisticated visuals, and cool personality. Additionally, she recently announced her casting in the web drama 'Manjjit Namnyeo,' expanding her activities into acting and showcasing her versatile talents. In 2017, she was also selected by Vogue as a 'Teen Beauty Icon' and 'Teen Fashionista,' demonstrating her exceptional sense in fashion and beauty, making her a 'wannabe' for many.

Along with appointing the new model, lilybyred announced its new brand slogan '#Purely Skillful Cheeky Makeup: LILY, CHEEKY, SASSY' and plans to launch full-scale marketing activities. 'LILY,' derived from the brand name, represents the eternal inner girl. 'CHEEKY' means mischievous and sly but fun and lovable personality, while 'SASSY' signifies a bold and confident attitude.

A representative from lilybyred explained the background of the model selection, stating, "In line with the current era that respects diverse personalities, we plan to specify the brand direction as a 'multi-face color makeup brand.' We expect a great synergy between Kim Doyeon, a representative beauty icon of Generation Z (born 1995?2005) with her chic yet lovely charm, and lilybyred."

Meanwhile, lilybyred, launched in 2017, is a PB brand under MP Hangang, which also operates Haesorin and Dear Own. Within two years of its launch, the lip category surpassed 2 million cumulative sales, and it has continued to grow annually, being selected as MD’S PICK in the lip makeup category at the 2019 Olive Young Awards & Festa. All lilybyred products are available at Olive Young stores nationwide, as well as various online stores such as Ozmil, Olive Young online mall, and 11st.

This content was produced with the assistance of AI translation services.