[2020 Apartment Brand Awards] POSCO E&C The Sharp Emerges as a Regional Landmark
[Asia Economy Reporter Yoo In-ho] POSCO Engineering & Construction's 'The Sharp,' which won the Complex Residential Brand Award, pursues a brand identity (BI) of 'leading from the core.'
The Sharp aims to provide a premium residential culture one step higher based on the essential foundation of a home: 'solidity' and 'durability.'
POSCO Engineering & Construction plans to showcase differentiated residential services of The Sharp brand through 'Landmark City Central The Sharp,' located in Landmark City, Songdo International City, Incheon, with move-in scheduled for August.
Landmark City Central The Sharp is a mammoth residential complex consisting of 12 buildings, ranging from 3 basement floors to a maximum of 49 floors above ground. It includes a total of 3,472 units of apartments, officetels, and commercial facilities, offering a high-quality one-stop lifestyle. After move-in, it will form the largest residential town in Songdo.
The apartments consist of 8 buildings, with all units primarily facing south. There are 2,230 units in total, including ▲84㎡ (exclusive area) A type with 1,123 units ▲84㎡ B type with 368 units ▲84㎡ C type with 184 units ▲95㎡ with 552 units. The 84㎡ units, which are highly preferred by consumers, account for more than 70% of the entire complex.
The officetels consist of 4 buildings, totaling 1,242 units: ▲29㎡ with 324 units ▲59㎡ with 144 units ▲84㎡ with 774 units. The complex features a variety of layouts ranging from studio types to medium-sized units suitable for families with children.
This is the largest complex POSCO Engineering & Construction has supplied in Songdo so far and the largest residential complex in Songdo. Considering this symbolism, the company plans to make it a regional landmark by reflecting The Sharp's excellent technological capabilities.
Since Landmark City Central The Sharp is located in the heart of Landmark City, convenient living conditions stand out. The commercial facilities within the complex, located on the 1st and 2nd floors above ground, cover a total floor area of 15,600㎡ and will be available for use immediately upon move-in.
The central commercial district of Landmark City is also within a 5-minute walk. Songdo's only complex tourist area, 'Golden Harbor,' and the complex logistics center 'Aam Logistics Complex 2' are also nearby.
The transportation infrastructure is excellent. It is directly connected to Incheon International Airport, the 2nd Outer Ring Road, and the 2nd and 3rd Gyeongin Expressways.
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The KTX Songdo Station, scheduled to open next year, is nearby, as is Landmark City Station, an extension of Incheon Subway Line 1. Additionally, the new international passenger terminal within Golden Harbor is adjacent, providing a comprehensive transportation network accessible from all directions.
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