"Children's Schools Over Workplaces" Real Estate Success Depends on 'Haksegwon'

Despite Standardization Policies, Demand for 'Prestigious Schools' Remains Strong... Oncheon-dong, Dongnae-gu, Busan, Continues to Be Popular as a Prestigious School District

Investors Show Interest in New Sale Complexes like 'Ian Dongnae Central City' Amid Oncheonjang Urban Regeneration New Deal Project 추진

In real estate, especially in the housing market, various factors such as location conditions known as ‘00 zones,’ construction company brand premiums, and development prospects work together. However, there is an absolute undefeated factor. The ‘Haksegwon’?areas with excellent school districts that consistently maintain high price levels based on constant demand?is exactly that.

Haksegwon complexes, which consider the distance to schools and the excellence of school districts, have long reigned as bestsellers and steady sellers in the housing market due to parents' enthusiasm to provide their children with a safe commuting environment and a sound, excellent educational environment. A real estate expert explained, “Most family buyers with school-age children choose Haksegwon for their children over station areas that are convenient for commuting,” adding, “Complexes adjacent to prestigious school districts and academy districts in areas like Mokdong or Daechi-dong in Seoul always have a ‘pool’ of waiting demand, so regardless of economic conditions, they never lose their advantage in sale or lease prices. The enthusiasm in the pre-sale market goes without saying.”

According to KB Real Estate Price data, Dongnae-gu, known as the traditional prestigious school district area nicknamed ‘Dongnae 8 School District’ in Busan, had a sale price of 3.48 million KRW per 1㎡ and a lease price of 2.24 million KRW as of April, significantly surpassing the Busan average of 2.96 million KRW and 1.96 million KRW respectively. The dominance of Oncheon-dong, Myeongnyun-dong, and Sajik-dong was particularly notable. These three neighborhoods also showed exceptional subscription competition rates. ‘The Sharp Oncheon Heritage,’ supplied by POSCO Construction this year in Oncheon-dong, closed its subscription with a record-high competition rate of 84.46 to 1, and several complexes in Myeongnyun-dong and Sajik-dong continued their streak of first-priority local closings and ‘complete sales’ amid fierce competition.

Meanwhile, Daewoo Industrial Development, which is expanding its presence nationwide based on outstanding site selection ability, technology, and credibility, is attracting the attention of local parent buyers by announcing the supply of a premium Haksegwon complex in the Oncheon-dong area, within walking distance of the long-established Oncheon Elementary School.

‘Ian Dongnae Central City,’ offered by Daewoo Industrial Development on 182-9 Oncheon-dong, Dongnae-gu, Busan Metropolitan City, and three other parcels, is located within walking distance of Oncheon Elementary School and other prestigious school districts, allowing residents to enjoy a 12-year one-stop Haksegwon premium in an excellent educational environment.

Additionally, it is within walking distance of Oncheonjang Station and Myeongnyun Station on Busan Subway Line 1, and close to shopping facilities such as Lotte Department Store, Homeplus, and Dongnae Market, as well as convenience facilities including Dongnae District Office and Daedong Hospital. Nearby parks like Oncheoncheon Citizen’s Park and Geumgang Park offer a relaxed and pleasant living environment.

Moreover, direct and indirect benefits are expected from the Oncheonjang Urban Regeneration New Deal Project, which involves a national budget investment of 30 billion KRW, and the creation of a ‘Super Brand Town’ including Oncheon 4 District Raemian.

‘Ian Dongnae Central City’ plans to maximize space utilization by applying ‘Ian’s’ premium innovative floor plans to small and medium-sized units, which are scarce and highly preferred in the region. The model house is scheduled to open this month (May) in Geoje-dong 481-6, Yeonje-gu, Busan Metropolitan City.

This content was produced with the assistance of AI translation services.