"Please Change Our Apartment Brand to Forena"
[Asia Economy Reporter Onyu Lim] Hanwha Construction's new apartment brand 'FORENA' is gaining popularity. Existing apartments currently under construction are also being rebranded one after another, creating a trend of market stabilization.
Hanwha Construction announced on the 29th that it has decided to change the brand of two complexes under construction in Yeosu, Jeollanam-do, and Iksan, Jeollabuk-do, to FORENA. The complexes undergoing brand changes are Yeosu Ungcheon The Island and Iksan Busong Kkumegreen. Their signs will be changed to 'FORENA Yeosu Ungcheon The Island' and 'FORENA Iksan Busong', respectively.
FORENA Yeosu Ungcheon The Island is a leisure complex consisting of 348 residence units and 180 officetel units, scheduled for occupancy in June. It is located in the Ungcheon district, known as the Gangnam of Yeosu, and offers sea views. FORENA Iksan Busong is a residential-commercial complex with 626 apartment units, built as the tallest building in the area with 38 floors. It is expected to be completed next year.
A Hanwha Construction official stated, "We have applied the FORENA brand logo to construction site barriers and signage, and the brand name will be registered as changed upon completion."
Hanwha Construction introduced the integrated residential brand FORENA in August last year and changed the housing brand of eight complexes totaling 5,520 units from the existing 'Kkumegreen' to 'FORENA' by the end of last year.
Hanwha Construction plans to discuss the name change procedures for about 10 complexes that have requested brand changes. In particular, they intend to positively consider the use of the FORENA brand for recently occupied complexes.
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Meanwhile, FORENA is being evaluated as successfully establishing itself in the housing market. Five newly launched complexes from last year to this year have been sold out consecutively, maintaining its popularity. FORENA means 'connection' in Swedish and embodies Hanwha Construction's commitment to creating a new residential culture through 'connecting people and spaces.' The brand slogan is 'The Beginning of a Special Everyday,' expressing the anticipation of a new lifestyle experienced through FORENA.
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