Busan Haeundae, Rising as a Global Beach Residential Belt

- Nationwide affluent area 'Haeundae', accelerating the formation of a world-class beach residential belt through various development projects
- Supplying high-end residence 'Belive Paragraph Haeundae' in the prime location of Haeundae

Busan Haeundae is drawing attention as it signals another leap forward. Haeundae, which has formed an affluent residential area not only in Busan but nationwide, has recently seen a series of developments in luxury residential facilities and large-scale tourist attractions. Through these, Haeundae plans to accelerate the formation of a world-class beach residential belt.

Haeundae is famous for its natural environment blessed with the vast South Sea, mountains, and rivers. Since being designated as a tourist special zone in 1994, infrastructure development has been in full swing, and the development of Jwadong New Town, known as Haeundae New City, has increased its value. Especially in the 2000s, with the development of Marine City and Centum City, the supply of luxury residences with sea views has been successfully achieved one after another, making it the best space in Korea that offers both living and leisure.

Since then, Haeundae has established itself as a representative affluent residential area in Korea. In particular, the luxury residences located in Marine City and Centum City, which were created by reclaiming the Suyeong Bay landfill, are known as real estate collections of the top 1% wealthy, enhancing Haeundae’s prestige.

In fact, residential facilities in Centum City and Marine City are known to attract wealthy individuals and are traded at prices of tens of billions of won. According to the Ministry of Land, Infrastructure and Transport’s actual transaction prices, in January, the 209㎡ exclusive type of ‘Haeundae Doosan We've The Zenith’ was traded at 2.239 billion KRW, and the 238㎡ exclusive type of ‘Haeundae I-Park’ was also traded at 2.2 billion KRW in the same month.

▣ Towards a world-class beach belt... continuous development of residential and tourist facilities in Haeundae

According to industry sources, various development projects are currently underway in Haeundae. First, in the U-dong area, known as the core location of Haeundae, Shinsegae Construction, known for the residential brand ‘Villiv,’ is preparing to supply high-end residence facilities with views of the Haeundae sea. Also, construction is underway aiming for completion this year on tourist commercial facilities around LCT, which will include hotels, observatories, and water parks.

There are many development benefits as well. First, the Osiria Tourist Complex located right next door has begun full-scale development. This area is expected to house the largest theme park in Korea and Asia’s largest Aqua World. It is anticipated to expand the world-renowned tourist destination of Haeundae and further increase the value of the surrounding area. Additionally, the redevelopment project of the ‘Busan Suyeong Bay Yacht Stadium,’ which had been stalled for over 10 years, is gaining momentum again through court rulings. Furthermore, last year, a blueprint for the ‘Haeundae MICE (Meetings, Incentives, Conferences, and Exhibitions) Belt’ connecting the Haeundae beach area was also unveiled.

A real estate official from Haeundae District said, “Haeundae, which has established itself as an affluent residential area representing not only Busan but the entire nation, is accelerating the formation of a world-class beach residential belt through various development projects such as redevelopment and reconstruction of aging urban areas around the Haeundae coast, supply of luxury residences, and attraction of tourist facilities.” He added, “As top-tier residences comparable to 5-star and 6-star standards are being introduced one after another, and projects such as the Osiria Tourist Complex, Suyeong Bay Yacht Stadium redevelopment, and MICE complex formation take shape, Haeundae’s status will be elevated to an incomparable level once again.”

▣ Spotlight on high-end resort-look house ‘Villiv Paragraph Haeundae’

With nationwide wealthy individuals focusing their attention on Haeundae, the ultra-luxury residence ‘Villiv Paragraph Haeundae,’ located in the core area of Haeundae, is attracting great attention as it prepares for pre-sale in May.

Villiv Paragraph Haeundae is composed of the somewhat unfamiliar concept in Korea called ‘high-end resort-look house.’ A high-end resort-look house is a residential type inhabited by the top 1% wealthy. It offers top-class facilities, community spaces, and various concierge services, and can be used either as a primary residence or a second home according to the lifestyle of the residents.

Villiv Paragraph Haeundae plans to make every space special. First, the residential spaces will be composed of various layouts ranging from studio types to suite types. In particular, glass curtain walls maximizing the view will be applied, allowing residents to enjoy views of Haeundae beach and the panorama of Busan from anywhere inside the home, including the living room, dining room, and bathroom.

A high-quality community will also be established. On the top floor, the 38th floor, the ‘Paragraph Club’ will be created, featuring a 7.5m high infinity pool with views of the Haeundae sea all year round, a club lounge, duplex sauna, and fitness center, which will be operated in a membership format. On the 4th floor, a ‘private community’ exclusively for residents will be created, including a library lounge and multi-lounge for rest and meditation, as well as a garden terrace.

Additionally, the complex plans to provide various residential services to further enhance the quality of life for residents. These include security services (concierge desk), car-sharing service, unit cleaning service, dry cleaning service, and notably, a premium yacht-linked service unique to Haeundae, which is drawing attention.

A sales official said, “High-end resort-look houses are emerging as must-have properties for wealthy individuals pursuing a luxury lifestyle, not only overseas but also in Korea.” He added, “As Haeundae’s declaration as a world-class beach residential belt has increased interest among asset owners, this product is perfectly suited for Haeundae and is expected to attract significant attention as a real estate collection for the top 1%. In fact, inquiries from asset owners nationwide, including Seoul and Daegu, are rapidly increasing.”

Meanwhile, Villiv Paragraph Haeundae currently operates galleries in Busan and Seoul by reservation. At the galleries, visitors can receive detailed information and consultations about Villiv Paragraph Haeundae, including internal layouts (VR) and concierge services.

The ‘Paragraph Busan Gallery’ is located at 678-2 Jaesong-dong, Haeundae-gu, Busan (next to Centum High School), and the ‘Seoul Gallery’ is located on the 2nd floor of the Nature Poem Building, 461 Apgujeong-ro, Gangnam-gu, Seoul (Cheongdam-dong luxury shopping street).

This content was produced with the assistance of AI translation services.