Premium Ice Cream Bassett's Ice Cream Launches on 'Market Kurly'
Recently gaining fame as a premium ice cream, Bassetts Ice Cream has announced its sudden entry into 'Market Kurly.' Bassetts Ice Cream, the oldest super-premium ice cream in the United States, is launching four pint (473ml) products on the grocery shopping app Market Kurly.
Founded in 1861 with a tradition spanning 159 years, the American super-premium ice cream brand Bassetts has been recognized by Esquire magazine as the best ice cream in the U.S., distinguishing itself with its taste and quality, and is well known as the ice cream of former U.S. President Obama.
The products have an average milk fat content of over 16%, the highest level among products sold domestically, and have gained recognition from famous sports stars and celebrities through supply to renowned hotels and upscale restaurants in the U.S. as well as catering services. Notably, in May 2019, it was designated as the official ice cream of Six Flags Great Adventure, the largest amusement park in the U.S., further boosting its fame.
According to a Bassetts Ice Cream representative, "Starting from 11 a.m. on April 7, we launched four representative pint (473ml) flavors?Vanilla, Cookies and Cream, Chocolate, and Salted Caramel Pretzel?through Market Kurly."
Bassetts Ice Cream is the only premium ice cream sold domestically that does not contain egg yolks, making it an authentic Philadelphia-style ice cream. All products have received the Kosher certification, a Jewish dietary law certification that evaluates food safety and cleanliness, enhancing consumer trust. In particular, the Vanilla and Chocolate flavors are gluten-free, making them safe and recommended for children sensitive to gluten.
Additionally, the brand is gaining popularity as SNS influencers and various famous stars highly praise it as their life’s best ice cream, and it is emerging as a socially responsible company through events that engage both customers and store owners.
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Meanwhile, more detailed information about Bassetts Ice Cream is available on their website, and the main store is located in Yangjae-dong.
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