Pulmuone Launches Two Varieties of 'Toktok Sseoreun Kimchi' Tailored for 1-2 Person Household Trends

[Asia Economy Reporter Choi Saeng-hye] Pulmuone has introduced conveniently packaged kimchi to match changes in domestic household structures and kimchi consumption trends.

On the 2nd, Pulmuone Foods announced the launch of two types of ‘Pulmuone Toktok Sliced Kimchi’ (400g and 160g) in convenient packaging.

The container-type ‘Pulmuone Toktok Sliced Kimchi’ holds 400g of kimchi in the ‘Pulmuone Global Kimchi Package,’ making it convenient for not only single-person households but also two- and three-person households in Korea. The two-cup version of ‘Pulmuone Toktok Sliced Kimchi’ was inspired by Pulmuone’s ‘Two-Cup Tofu’ packaging. It contains 80g of kimchi in each of the two cups, suitable for one person to consume in one sitting.

These two types of Pulmuone’s 1-2 person tailored Toktok Sliced Kimchi are designed to allow convenient consumption of an appropriate amount of kimchi. First, instead of plastic wrapping, they are packed in airtight containers, making them easy to store in household refrigerators and very convenient for outdoor activities such as camping. Additionally, the 400g container-type product is designed in a thin and long shape to minimize the surface area exposed to air, thereby suppressing over-fermentation of the kimchi.

Pulmuone kimchi has distinctive advantages in the ‘lactic acid bacteria,’ which are key to fermented foods. It contains ‘Seed Lactic Acid Bacteria,’ a patented kimchi lactic acid bacteria developed in-house, characterized by a refreshing and clean taste with a popping sensation. The ‘Seed Lactic Acid Bacteria’ maintains consistent kimchi flavor and enhances the refreshing umami with the ‘Mannitol’ component, increasing the popping freshness.

The 400g container-type ‘Pulmuone Toktok Sliced Kimchi’ is currently sold at 15 Costco stores nationwide.

Meanwhile, the 400g container-type ‘Pulmuone Toktok Sliced Kimchi’ is a domestic introduction of the ‘Global Kimchi Package’ developed for export. In May last year, Pulmuone completed the ‘Global Kimchi Factory’ in Iksan, Jeonbuk, and sells kimchi produced there to mainstream markets in the U.S., including Walmart and Kroger, the two major distribution channels. The strategy is to properly promote Korean kimchi to the U.S. market with a population of 330 million, beyond the 2.5 million Korean-American market. This global package product is also planned to be exported to Japan and China.

This content was produced with the assistance of AI translation services.