Real Barrier, Full-Scale Entry into the Thai Market

[Asia Economy Reporter Yujin Cho] Neopharm (CEO Juhyung Lee)'s dermocosmetic brand 'Real Barrier' is making a full-scale push into the Thai market with the launch of new products.

Real Barrier announced on the 5th that it will launch the 'Control-T' line for excessive sebum and pore care, and the 'Cica' line with powerful skin soothing and moisturizing effects within the first half of the year.

The Control-T and Cica lines are scheduled to be stocked in Thailand's top health and beauty (H&B) stores such as Watsons, Eveandboy, and Multi Beauty.

Real Barrier first entered the Thai market last September with products like the 'Aqua Soothing Ampoule' and 'Essence Mist.' The fast absorption and non-sticky, refreshing feel appealed greatly to the hot and humid Thai climate, gaining sensational popularity immediately after launch.

A Real Barrier representative said, "Through online and offline marketing, we will highlight Real Barrier's unique advantage of actually improving the skin barrier and establish our position as a leading K-beauty brand."

Real Barrier plans to strengthen marketing targeting VIP customers and viral marketing through influencers. Joint promotions with major distribution channels are also being planned.

A Real Barrier representative said, "We are also planning a brand tour event inviting Thai consumers who purchased our products to Korea."

This content was produced with the assistance of AI translation services.