[Bu-aeri's Game Dictionary] 'Faker' Standing Shoulder to Shoulder with Ronaldo

Professional gamer 'Faker' Lee Sang-hyeok, affiliated with SK Telecom T1

[Asia Economy Reporter Bu Aeri] "Faker partnering with Nike is truly a meaningful event for the gaming world." This was said by a representative from a leading domestic game company during a recent meeting with a reporter.

Nike recently formed a partnership with T1 Entertainment & Sports, including Faker (Lee Sang-hyeok), a 'League of Legends' player. T1 players will wear Nike uniforms and sneakers during competitions. Nike will also design training programs based on its expertise to enhance the performance of T1 and its players.

Nike's partnership with Faker has become a hot topic in the gaming industry. It signifies that Nike has started to take an interest in esports. The gaming community is celebrating this as evidence that esports has firmly established itself as a legitimate sport.

T1 is considered the most successful team in esports. In particular, the T1 League of Legends team is the only team to have won the World Championship three times, the Mid-Season Invitational twice, and the domestic regular league, League of Legends Champions Korea (LCK), eight times. Faker, the team's representative player, is regarded as the greatest player in the history of League of Legends.

On the 28th, T1 released a video on their official YouTube channel showing Faker visiting Nike's headquarters in the United States. Leo Sandro Taylor, Nike's Senior Director, said, "Nike supports the best athletes in each field," adding, "For the past 40 to 50 years, Nike has continuously sought ways to assist great sports athletes such as LeBron James, Kevin Durant, and Cristiano Ronaldo."

He continued, "Faker has now joined Nike's list of great athletes."

Regarding this, Jo Marsh, CEO of T1, said, "This collaboration with Nike will have a very positive impact on esports," and added, "If the Nike logo is on your uniform, it means you have succeeded as an athlete."

Faker also expressed, "I am very excited about Nike and T1 forming this sponsorship," and said, "I saw Michael Jordan's shoes and thought they were cool. I hope that someday, if I work hard, I can create products with Nike."

This content was produced with the assistance of AI translation services.