Choosing Providers Offering SK, KT, LG Internet Sign-Up Cash Support and Same-Day Installation Cash Gifts Is Important View original image


Recently, the internet subscription rate among people in their 20s and 30s has been increasing. This is due to moving out for university or work, leading to internet installation in one-room apartments or officetels. Unlike previous generations, the Millennial generation, born from the early 1980s to the early 2000s, increasingly uses online internet comparison sites for subscribing to internet services.


The biggest characteristic of the 'Millennial generation' is their preference for 'untact,' which means 'no contact.' The term 'untact' combines 'un-' with 'contact,' meaning 'not to make contact.' They prefer kiosks that allow menu selection via machines rather than ordering directly through conversation with people, and similarly, they tend to seek online options first rather than offline when subscribing to internet services.


One of the main reasons why this strong consumer group uses online internet comparison sites is that these sites generally offer about 100,000 KRW higher gift values compared to offline stores or telecommunications customer centers.


Additionally, users can directly compare and subscribe to internet products and monthly fees from the three major telecom companies?SK Broadband, LG Uplus, and KT Olleh?allowing them to choose the product they want. Recently, some internet comparison sites have started offering cash gifts on the day of internet installation, which has increased their visitor numbers.


On average, it takes about a week from installation to receiving the gift, but the emergence of sites that provide cash gifts on the installation day is changing the landscape. This is because, since the implementation of the prize notification system on June 1, the maximum allowable gift amount has been fixed, making the gift amount less meaningful.


According to a representative of 'Penguin Communication,' an internet comparison site gaining popularity for same-day cash gift payments, “Penguin Communication is a KAIT (Korea Association for ICT Promotion) officially approved corporate internet subscription company. It holds its own telecom codes, enabling it to verify customers' internet installation status through its system.”


They added, “For installations completed before 4 PM, cash gifts are paid on the same day as a principle, and for installations after 4 PM, payments are made the next business day. We operate in a differentiated way to alleviate consumers' anxiety while waiting for gift payments after internet installation.”



In this way, Penguin Communication’s differentiated operation method of providing cash gifts on the day of internet installation is gaining popularity among consumers seeking internet subscriptions.


This content was produced with the assistance of AI translation services.

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